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Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
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A new study from TransUnion shows that prime or better mortgage applicants are up to three times as likely to open a new auto loan within 12 months of a mortgage inquiry.
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The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
Read More →New auto purchasers are aging and that will have implications on many related areas, including service, according to Foresight Research.
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Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.
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