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The startup’s war chest now totals $30 million after securing $15 million in new funding. The announcement comes on the heels of two other major developments for the San Francisco-based startup, including new relationships with Lithia Motors and Lexus.
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The turnkey, ecommerce solution allows dealers to present options for service contracts, tire-and-wheel, GAP, and many other F&I products during or after the time of purchase. Consumers simply visit the dealer’s website and enter their VIN to access competitive rates from multiple F&I product vendors.
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Automotive finance veterans Joe Peterson and Flory Hunsaker join the tech firm as chief sales officer and regional sales director, respectively. They bring decades of sales success to eLEND as it prepares for the launch of its next-generation finance platform.
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The digital retailing solution provider will use its new funding to expand its dealership network and develop more features to streamline the car-ownership experience, officials said.
Read More →The company’s new Vehicle Recommender tool for the iPad empowers dealership salespeople to instantly identify the right car for customers from the moment they set foot in the dealership. It’s available as a new feature of Roadster’s Express Storefront iPad app.
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Launched as a California broker site two and half years ago, Roadster took another step in its evolution to dealer solution provider this week. It announced the launch of a mobile app that brings its ecommerce platform into dealer showrooms.
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