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Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
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Shoppers age 18 to 24, or Generation Z, buy 6.5 times more used cars than new cars, according to an analysis of Polk vehicle registration data analyzed by Edmunds.com. While it’s not surprising that college-aged consumers are buying used cars, what they’re buying is.
Read More →Generation Z may have grown up with more access to technology than Millennials, but buying online isn't what this emerging demographic prefers, according to a joint study from Autotrader and Kelley Blue Book.
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