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Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.
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Paul Potratz of Potratz Advertising introduces “How to Be More Social,” a roundtable interview conducted by the editors of Auto Dealer Today with five dealership social media managers. Click here to read the article and learn how these experts are using practical methods to harness the power of social media to drive appointments and sales for their stores.
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Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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