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Kerry Monica and John Perillo invested in a comprehensive retention program that has delivered an additional $274,000 in monthly labor and parts revenue.
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The future is undecided but investing in flexible payment and financing options, multichannel advertising, and lead attribution can create a competitive edge.
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Fidelis PPM execs will be at this month's NADA Convention & Expo to show dealers how to track, measure and evaluate the effectiveness of loyalty programs like its customized prepaid maintenance program.
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Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.
Read More →The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
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Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
Read More →Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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