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CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
Read More →The president of VisionMenu has released an expanded edition of his previous book. It now includes improved sales pitches, word-tracks and closes.
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F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.
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