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Special finance guru offers a time-proven strategy for converting all types of special finance leads.
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Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
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At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
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Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
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