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Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.
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The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
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Technology can’t change the game on its own. To remain profitable, dealers still have to be focused on the fundamentals.
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Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.
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