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Advertising in any format, particularly on television, is extremely competitive and costly, driving most dealers and their agency partners out of the ad game.
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Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
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Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
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The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.
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Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
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