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Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
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The magazine’s resident boutique dealer breaks down the benefits and challenges of operating a nontraditional lot.
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Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
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A Seattle startup is taking a different approach to improving the car-buying experience, one that is supposed to drive a better connection between dealers and their customers.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
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