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An analysis by IHS Automotive commissioned by CallSource found that dealers are failing to convert 84% of inbound prospect calls due to a lack of professionalism and inventory knowledge, among other reasons.
Read More →When a potential customer calls a dealership, that call goes unanswered one out of six times, according to data from mobile advertising technology company Marchex Inc.
Read More →Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
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