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NewsJanuary 19, 2016

Wash. Dealer Ordered to Pay $74,000 for Deceptive Advertising

Rairdon’s Dodge Chrysler Jeep of Kirkland agreed to pay $35,125 in civil penalties and $39,210 in costs and fees. The dealership was charged with violating the state's Consumer Protection Act for sending out 7,025 promotional mailers that mimicked official NHTSA recall notices.

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NewsJanuary 14, 2015

Targeted Direct Mail Still Effective, Prospect Vision Reports

When used strategically, mail is still is delivering much stronger results than other marketing channels, according to a study from Prospect Vision.

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