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Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
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With the 2016 model year, Apple’s CarPlay and Google’s Android Auto will make smartphone integration available with the touch of a steering wheel button.
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Hyundai has begun offering Android Auto on its 2015 Hyundai Sonata, making it the first automaker to implement the software platform that closely matches one running on smartphones.
Read More →In a new study highlighting the influence of mobile applications on car buyers, IHS Automotive officials said they expect significant growth in vehicle app integration over the next few years.
Read More →In its monthly online survey of U.S. consumers, market research and consulting firm Morpace found that 17% of car shoppers would complete a car-buying transaction from start to finish on their smartphone.
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