LAKE FOREST, Calif. — Jan Thompson and Susan Bland Norton have been named senior vice president and vice president of marketing, respectively, by HAAH Automotive Holdings, the Zhejiang, China-based parent company of Zotye USA. Zotye announced plans to recruit U.S. dealers in November.

“HAAH and Zotye USA’s approach is one of disruption of the entire new vehicle marketing and sales process in the U.S. Jan’s career in marketing has been dedicated to finding new ways to communicate efficiently and effectively, throwing out many traditional approaches and taking every advantage of all that the digital world has to offer,” said HAAH Chairman and CEO Duke Hale. “In addition, we’re fortunate to have Susan Bland Norton joining Jan’s team. Susan’s deep experience in marketing combined with experience in finance and the retail auto business will be very important in supporting our dealers’ sales efforts.”

Norton begins her duties immediately at Zotye USA’s Lake Forest, Calif., headquarters. Thompson joins the company March 1.

“Loving the auto industry as I do, I can’t imagine a bigger thrill than to launch a new automotive brand in the United States,” Norton said. “The Zotye USA brand is going to be especially exciting as it is dedicated to making things simple, fast and easy for new vehicle buyers and dealers. We’ll be bringing the manufacturer, the distributor, the dealer and the customer together in a brand-new way. I can’t wait to get started.”

“I’ve become convinced that those of us in the auto industry need to provide a new, better, no-haggle, no-hassle, highly digital way of doing business for new-vehicle buyers,” said Thompson. “I believe the vision that Duke Hale has is not just possible, but necessary for future success. I look forward to being part of the team that will bring that promise to reality.”