auto dealer in black and red logo
MenuMENU
SearchSEARCH

AAA: EV Awareness Gap Slows US Adoption

Despite a proliferation of new models, a survey of U.S. consumers finds only 40% believe most vehicles will be electric 10 years from now, a result AAA analysts say reveals a ‘lack of knowledge’ in how EVs perform in day-to-day driving conditions.

May 9, 2019
AAA: EV Awareness Gap Slows US Adoption

AAA’s latest survey reveals the average U.S. consumer is more likely to believe most new vehicles will be autonomous than electric by 2029.

Photo courtesy Jaguar Land Rover

3 min to read


ORLANDO, Fla. — AAA’s latest survey reveals that despite many Americans having interest in electric vehicles, when asked if most vehicles will be electric by 2029, only four in 10 said yes. Yet a separate study AAA conducted earlier this year found that more than half of Americans believe that in this same timeframe, most cars will have the ability to drive themselves — a reality that is much less likely to happen.

AAA analysts concluded that, similar to other emerging technologies, a lack of knowledge and experience may be contributing to the slow adoption of electric vehicles despite Americans’ desire to go green.

“Today, more than 200,000 electric cars can be found on roads across the country as almost every manufacturer sells them,” said Greg Brannon, AAA’s director of automotive engineering and industry relations. “But, like other new vehicle technologies, Americans don’t have the full story, and that could be causing the gap between interest and action.”

AAA’s annual survey that tracks opinions regarding electric and hybrid vehicles found that while consumer interest remains steady, Americans may not have a solid understanding of electric vehicle performance, which may be giving consumers pause when it comes to considering electric for their next purchase.

For instance, electric vehicles, unlike those running on gas, do better in stop-and-go traffic because the car can recapture energy to charge the battery when decelerating. However, AAA’s survey found that a majority of Americans (59%) were unsure of whether electric vehicles have better range when driving at highway or city speeds. This demonstrates that many consumers are not sure what to expect from an electric vehicle in two of the most common driving scenarios.

Although most Americans don’t believe electric vehicles will be on the road in masses in the next 10 years, AAA did find that 40 million Americans say they would be likely to consider an electric vehicle for their next car purchase, with millennials leading the pack.

Concern for the environment and lower long-term costs remain the leading reasons to go green (74% and 56%, respectively). Previous objections to buying electric with regard to price and range anxiety continue to ease and have trended downward significantly:

  • Concern that there are not enough places to charge: down 11% from 2017

  • Concern about running out of charge when driving: down 11% from 2017

  • Higher cost of battery repair or replacement: down 8% from 2017

  • Higher purchase price: down 6% from 2017

“These vehicles are a big part of the future of transportation, since self-driving cars, when they do arrive, will likely be electric,” Brannon said. “The difference, of course, is that electric vehicles are already here and with the advancements in style and range that have been made over the last few years, they have become an even more viable option for many Americans.”

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →