MIDDLETOWN, Ohio — Digital marketing consulting and training firm Generations Digital LLC announced the launch of Generations Digital University. The new online training platform will launch with its first course, Google Analytics Certification for Automotive, in November, with at least two additional courses, Google My Business and Third Party Classifieds, to follow.
Generations Digital founder and managing partner George Nenni said the Google Analytics course will offer a customized approach for building out analytics, including custom goals and segments, UTM tagging of campaigns, and building an “automotive layer” on top of Google Analytics for better, more insightful reporting.
“I decided to put together Generations Digital University after I realized that the same questions and concerns were popping up at each of my onsite Google Analytics training courses. Every dealer wants to know ways they can hold their agencies accountable while identifying and reducing wasted digital ad spend,” Nenni said. “The university will enable any dealership to benefit from the information, at a lower cost point than my in-person training sessions, and from the convenience of their home or office.”