Oliver Brodlieb, a fourth-generation automobile dealer on Long Island, has been elected Chairman of the Greater New York Automobile Dealers Association (GNYADA), which represents and advocates for more than 400 franchise new car dealers across the Metro New York region.
Brodlieb is also President of East Hills Chrysler Jeep Dodge Ram in Greenvale, N.Y. He was chosen by his fellow dealers on June 24 to Chair the organization at a crucial time, as the industry seeks to recover from the COVID-19 pandemic and embrace the future of rapidly evolving technology, including electric vehicles.
GNYADA represents an industry that collectively supports more than 72,000 jobs, generates over $53 billion in economic activity, and together is the fifth largest retail employer in the 12 counties its member have their businesses, from New York City to Long Island to Westchester County and points north.
Brodlieb’s first official duty will be the honor of opening the 2021 New York International Auto Show, which due to the pandemic has been rescheduled for August 19-29, at Manhattan’s Jacob Javits Convention Center. The New York Auto Show is the oldest and largest public auto show event in North America. It was postponed in April of 2020 and will be held in August for the first time in its 121-year history.
Brodlieb has worked at East Hills dealerships for over 24 years, holding virtually every position, including service advisor, salesman, sales manager, finance manager, and others. In 2007, he became partners with Ken Brodlieb, who is his uncle and founder of the East Hills Auto Group.
Along with Tim Brodlieb, the group consists of three Chevrolet franchises and one Subaru franchise. Oliver has another uncle, Marc Brodlieb, who owns and operates a Honda and another Chrysler Jeep Dodge Ram franchise.
Oliver Brodlieb's grandfather, Theodore Brodlieb, who served as an inspiration, began in the auto business just after World War II, working for his uncle's Desoto dealership, Marathon Motors in Brooklyn. He then opened up Idlewild Motors, Ted's Ford, and then ultimately Brodlieb Motors in Woodmere, N.Y.
In addition to supporting dealers as they adjust to the changing protocols around COVID-19 and the full reopening of the retail economy, Brodlieb plans to focus on efforts to recruit and train top talent to fill the thousands of new automotive technician career opportunities that will become available at dealerships in the coming years.
The Association plans on working with the State Legislature and the Governor’s office on meeting the goals of selling EVs by adding to the Clean Air fund for customers buying Zero Emissions vehicles and investing in the state’s infrastructure to provide more electrical charging stations.
“Our industry has a bright and prosperous future, and we need talented young women and men to carry us forward as we enter a more technologically advanced age for vehicles,” said Brodlieb. “As we saw during the pandemic, personal vehicles are more important to people than ever, particularly here in downstate New York, and the importance of retail auto dealers has been so clearly demonstrated. I am delighted to be able to work with my colleagues to support one of the most critical industries for our state.”
“I’m thrilled to have someone like Mr. Brodlieb, who is so familiar with the auto industry and has a family that has been in business in New York as long as they have. The environment in which our franchise new car dealers operate is ever-changing, with new technology transforming the industry, and a complex regulatory environment,” said GNYADA President Mark Schienberg. “We are very fortunate to have someone with Oliver’s background and experience of the industry, and his passion, to take on this role. The commitment he has shown to education, and to being a charitable champion of his local community, is emblematic of the role dealers play throughout the region and a testament to his dedication.”
As with so many dealerships, East Hills Chrysler Jeep Dodge Ram is very active in its local community, supporting Roslyn Little League and other local community organizations. Brodlieb is also a prominent supporter of several organizations that create and maintain open space and parkland.
He is a benefactor of the Brooklyn Bridge Park Conservancy; the Peconic Land Trust, which works to protect open space, conserve natural environments, and preserve working farms throughout Long Island; and the Caumsett Foundation, which restores natural grasslands and ecologically fragile land in Huntington, New York.
He is also active in the Tulane University Alumni Association and is a member of the National Automobile Dealers Association (NADA).
During the financial crisis in 2008, East Hills undertook major renovations, expanding and improving its building complex in Greenvale at a time when those key investments made a significant positive economic impact.
In 2015 Oliver Brodlieb, along with Ken and Tim Brodlieb, purchased a five-acre facility which was once the home of a Chevrolet dealership in Oyster Bay, to serve as a storage facility and a reconditioning center. Along with employing over 100 people between just those two businesses alone, the acquisition has enabled the business to grow.