RICHMOND, Va. – Every year, millions of Americans participate in #GivingTuesday – a day of global giving held on the Tuesday following Black Friday. CarMax, the nation’s largest retailer of used cars, and The CarMax Foundation, announced a major expansion of their annual #GivingTuesday initiative. Starting tomorrow, November 30, The CarMax Foundation is providing all 27,000+ CarMax associates with a $50 credit – or electronic ”Care Card” – to donate to an eligible nonprofit of their choice. With full associate participation in this initiative, the Foundation is positioned to donate more than $1 million to nonprofit organizations across the United States, potentially doubling CarMax’s #GivingTuesday donations from 2020.
This initiative launched last year to help associates give back to their communities when the pandemic limited in-person volunteering. To participate, associates log into the CarMax Associate Giving Portal and designate a nonprofit to receive the funds. This year’s #GivingTuesday campaign builds on last year’s momentum and aims to make an even greater impact by doubling the amount associates are allocated to donate to the nonprofit of their choice. In 2020, The CarMax Foundation donated $650,000 to causes selected by associates, supporting organizations in 1,800 cities across the United States.
“Nonprofits in our communities need support now more than ever and we’re honored to empower associates to give back to the nonprofit that aligns most with their passions for Giving Tuesday,” said Rosey Sanders, President of The CarMax Foundation. “Last year’s initiative was an incredible success, helping 6,500 organizations across the country, and this year associates will double the impact with double the donation from our Foundation.
Each Care Card will be valid for donation through January 31, 2022. Any unredeemed Care Cards will be directed to support the CarMax Associate Disaster Relief Fund.