auto dealer in black and red logo
MenuMENU
SearchSEARCH

Toyota to Adjust EV Strategy

The automaker plans to adjust its electric vehicle strategy and provide it to key suppliers early next year, report people close to the project.

December 12, 2022
Toyota to Adjust EV Strategy

The automaker plans to adjust its electric vehicle strategy and provide it to key suppliers early next year, report people close to the project.

IMAGE: Toyota

2 min to read


Toyota Motor Corp. plans to adjust its electric vehicle (EV) strategy and provide it to key suppliers early next year, two people with knowledge of the work recently told Reuters.

The Japanese automaker is expected to detail EV plan changes through early 2026 and communicate the changes to major suppliers, the people said on condition of anonymity.

Toyota is examining ways to improve the competitiveness of the EVs planned for this decade. The automaker is looking ways to use performance-boosting technologies in planned EVs, such as electric drive systems that convert power from the grid to energy stored in batteries and more integrated heating and cooling systems, the people said.

Adding these innovations could delay some of the company’s EV development programs originally planned over a three-year period, one of the people said.

The adjustments would go into the successors of Toyota's first two EVs for major markets, the bZ4X and the Lexus RZ, and would help close the gap with Tesla Inc. on cost and performance, the people said.

Tesla reportedly made almost eight times the profit per vehicle as Toyota in the third quarter, partly because of its ability to simplify EV production and reduce cost, analysts have noted.

Toyota has been reviewing a $30-billion, three-stage plan for developing and releasing the EVs that were announced late last year. Toyota has assigned working group charged with outlining plans to improve its EV approach. This working group is also considering a potential successor to its new EV platform, e-TNGA.

More Dealer Ops

Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →
Jennifer Rappaport, CEO of EFG Companies, stands in a conference room wearing a bright pink suit, with the EFG logo visible on the wall behind her.
Dealer Opsby StaffAugust 1, 2025

Top Questions From Dealers Reflect State of Industry

EFG Cos. says challenging times demand sound counsel during second half of 2025.

Read More →
Dealer Opsby StaffJune 18, 2025

TSD Mobility, Canopy Connect Partner to Ease Insurance Verification

The new integration is intended to bring streamlined functionality to rental agents and dealerships.

Read More →
Ad Loading...
F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →