auto dealer in black and red logo
MenuMENU
SearchSEARCH

EV Buyers Tend to Be Young and Male

J.D Power study finds millennial men lead the segment, with Gen X close behind.

March 15, 2023
EV Buyers Tend to Be Young and Male

The average electric-vehicle buyer credit score has fallen as more mass-market buyers purchase electrified models.

IMAGE: Pixabay/stux

1 min to read


Millennial men are the leading buyers of electric vehicles, according to J.D. Power data gathered for 2022.

The younger generation, and male buyers in particular, are the leading consumer segment in the growing EV corner of the auto market. Just about 29% of EV buyers are women, compared to 40% for all vehicle purchases.

The statistics exclude Tesla numbers.

Generation X is behind millennials as the second-biggest EV-buying population, the data found.

EV buyers skew toward the more well-to-do, since the average model is more expensive. But more purchases are closing among mass-market buyers. The average EV buyer credit score fell from 800 in 2019 to 788 last year, J.D. Power found.

DIG DEEPER: 5 Automakers Handled Half of All EV Sales in 2022

Topics:Dealer Ops

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →