Unbelted Truck Occupants More Prone to Fatalities
20-year trend focuses awareness efforts on that segment of motorists.

Report shows thati in 2021, 60% of pickup truck drivers and 64% of pickup truck passengers who died in crashes weren’t wearing seat belts.
IMAGE: Pixabay/cfarnsworth
A study by the National Highway Traffic Safety Administration shows that for 20 years there have been more pickup truck occupant fatalities when the occupants weren’t wearing seat belts than with any other vehicle type.
The federal agency released the study as it launched its annual “Click It or Ticket” campaign to urge motorists to wear seat belts for safety.
Its Occupant Protection Traffic Safety report shows that in 2021, 60% of pickup truck drivers and 64% of pickup truck passengers who died in crashes weren’t wearing seat belts. The agency therefore focuses much of its seat belt awareness efforts on this group of motorists.
When it comes to passenger vehicles, occupant fatalities in crashes continue to increase, the NHTSA said. The number rose annually from 2018 to 2021, and in 2021, 45% of vehicle occupants killed in crashes weren’t belted at the time, for a total of 11,813 deaths.
The report shows a higher percentage of such deaths happen at night, with 57% of vehicle occupants who died in nighttime crashes in 2021 not belted, compared to 43% who died in daytime crashes.
“Putting on your seat belt only takes two seconds, but it can save your life,” said NHTSA Chief Counsel Carlson in a press release. “Your seat belt is your best protection against serious or fatal injuries in a crash – and wearing your seat belt is also the law in most states. Whether you’re in the front seat or the back, use your seat belt on every trip, every time.”
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
