Consumers continue to gravitate towards larger vehicles, truck and SUV segments dominating U.S. sales in a trend that shows no signs of slowing. Mercury Insurance, a personal and commercial auto insurer in California, the car capital of the U.S., and provider of auto insurance in 10 other states, has generated a list of the most affordable new SUVs and trucks to help car buyers find a vehicle that will save them money on insurance.

Mercury’s research and development team examined 2023 model year trucks and SUVs available at car dealerships today to compile the list.

"The appeal of trucks and SUVs is that they can handle weekday work commutes as well as weekend excursions," said Mercury Director of Product Management R&D Chong Gao. "New models have fantastic fuel economy for pickups and a variety of sizes to fit your lifestyle.” 

Here is the ranking of new 2023 trucks, beginning with the most affordable make and model to insure:

• Chevrolet Colorado

• Chevrolet Silverado

• Ford Maverick

• Ford Ranger

• Hyundai Santa Cruz

• Toyota Tundra Crewmax

• Ford F350 Super Duty

• Ford F150

• Toyota Tacoma

• Ford F250 Super Duty

The top 10 new 2023 SUVs, also beginning with the most affordable make and model to insure:

• Fiat 500X

• Hyundai Santa Fe

• Honda Passport

• Honda Pilot

• Jeep Cherokee

• Chevrolet Blazer

• Mazda CX-9

• Kia Sportage

• Honda CR-V

• Ford Escape