auto dealer in black and red logo
MenuMENU
SearchSEARCH

Retailer Launches ‘Micro’ Leases

AutoNation testing six- to 12-month terms in two key US markets.

August 8, 2023
Retailer Launches ‘Micro’ Leases

At lease’s end, the lessee decides whether to extend the micro lease subscription, buy the vehicle or swap it.

IMAGE: Pixabay/Raten-Kauf

2 min to read


Vehicle retailer AutoNation is offering consumers what it calls “micro leases” under its Mobility segment.

The leases, currently only available in Southern California and South Florida, can be had for a few as six months and up to 12 months, compared to the traditional 36-month period. AutoNation is marketing them as opportunities for flexibility.

“Life changes pretty fast. Now, your car can keep up,” it says on its website. “Drive it on your terms, with no long-term commitment. So you can change your ride to follow the road – anywhere it takes you.”

Customers pick from among new models. AutoNation runs a “soft credit pull” to determine the lessee’s “subscription budget.” The consumer requests the length of the lease and how many miles he or she will require during the period – 800, 1,000 or 1,200, with overage at 25 cents per mile. The entire process, other than picking up the vehicle at the store, is done online and takes just minutes, AutoNation says.

At lease’s end, the lessee decides whether to extend the micro lease subscription, buy the vehicle or swap it.

“Don’t worry about loans, interest, or depreciation,” AutoNation’s micro lease page says. “You can even test drive your car before you drive off.”

The page gives a cost breakdown based on a 12-month micro lease of a Dodge Challenger: a $2,400 upfront payment, $820 monthly lease payment, and all maintenance included, with a limited warranty.

LEARN MORE: Publics Report Decline in New-Vehicle Gross Profits

More Dealer Ops

Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Ad Loading...
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Ad Loading...
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →