Infotainment Not So Entertaining
Survey finds it still causes more multimedia problems for vehicle consumers than any other feature.
Carmakers are struggling to get infotainment features right for consumers, J.D. Power says.
IMAGE: Pixabay/Mikes-Photography
Infotainment features continue to be the leading cause of vehicle multimedia problems, a survey finds.
A quarter of multimedia issues lie in infotainment for the third year in a row, according to J.D. Power’s U.S. Multimedia Quality and Satisfaction study, which surveyed more than 93,000 vehicle buyers and lessees of new 2023 models after they’d had them for 90 days.
Consumers want both practicality and simplicity, because, after all, they’re driving when they’re trying to use it.
“Design problems seem to be getting challenging to solve for car manufacturers,” said Ashley Edgar, J.D. Power senior director of global automotive supplier benchmarking and alternative mobility. “Consumers are looking for intuitive systems that are simple and not too distracting from the road.”
The highest-ranked models in the survey are the Dodge Charger in the large midsize category; Chevrolet Corvette in large premium midsize; a three-way tie by Kia Seltos and Nissan’s Kicks and Rogue in small compacts; and Mercedes-Benz CLA in small compacts premium category.
More Dealer Ops
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →