Regulator Aims for Impaired-Driving Tech in New Cars
2021 bipartisan law requires development of a regulation making prevention technology standard.

The NHTSA said alcohol impairment alone is a leading cause of traffic fatalities, with more than 13,300 deaths in 2021.
IMAGE: Pexels/Burak the Weekender
The National Highway Traffic Safety Administration has taken the first step toward requiring impaired-driving prevention technology as standard in new vehicles.
Citing statistics that show alcohol impairment alone is a leading cause of traffic fatalities, with more than 13,300 deaths in 2021, the federal regulator gave notice Tuesday that it will develop performance standards and a regulation requiring advanced impaired-driving technology.
The agency said the regulation would support its vision of no traffic deaths and meet a requirement of the 2021 bipartisan infrastructure law to create a federal standard for such technology in new vehicles for crash and traffic death reduction. The law increased NHTSA’s budget by more than half for such vehicle and traffic safety initiatives.
The rule-making process will compile information on the prevention technology and “further the agency’s work as the research and technology advances to the level to develop a standard to prevent driver impairment,” it said in a statement, making it clear that a law won’t be enacted quickly.
The agency said that December, the height of the U.S. holiday season, is especially deadly and that alcohol-related traffic fatalities reached a nearly 15-year high for the month in 2021 with more than 1,000 deaths.
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
