auto dealer in black and red logo
MenuMENU
SearchSEARCH

Auto Safety Awards Get Harder to Win

IIHS increases requirements for its top awards in challenge to automakers to increase backseat, pedestrian safety.

February 28, 2024
Auto Safety Awards Get Harder to Win

IIHS said it’s challenging brands to increase back-seat safety and improve pedestrian crash-avoidance technology to get its top awards.

IMAGE: Pexels/Brett Sayles

1 min to read



An automotive safety tester said it’s raising the threshold that automakers must achieve to win its top safety vehicle award.

The Insurance Institute for Highway Safety said it’s challenging brands to increase back-seat safety and improve pedestrian crash-avoidance technology in order to qualify for its Top Safety Pick awards.

Even with the increased standards, it said 22 models qualify for the top awards this year.

The nonprofit organization added a criteria this year after already toughening awards requirements last year.

“This year’s winners are true standouts, offering the highest level of protection for both vehicle occupants and other vulnerable road users,” said President David Harkey in a press release.

With the new requirement part of the consideration, Hyundai took the most 2024 safety awards, winning 16 Top Safety Pick and Top Safety Pick+ nods, followed by Toyota 13, and Mazda with six.

IIHS said small and midsize sports-utility vehicles tied for the most top awards.

DIG DEEPER: Automatic Braking Systems Not Surefire


More Awards

Industryby Hannah MitchellFebruary 6, 2026

Time Dealer of the Year Named

David Wright of Iowa rises to the top of nearly 50 nominees across the country on his record of business growth and contributions to his dealership’s community.

Read More →
Blue Ford F-150 Lightning driving down the road in front of shops
Industryby Lauren LawrenceNovember 21, 2025

U.S. News Adds EVs to Best Vehicle Rankings

Honda wins fifth straight best car brand nod

Read More →
Awardsby Hannah MitchellOctober 28, 2025

Automakers Take Home Safety Awards

Tweaks to models put them over the top while others miss out due to substandard crash test results

Read More →
Ad Loading...
Awardsby Hannah MitchellJuly 30, 2025

Child Seats Easier to Install in Some Cars

Annual testing scored 2025 models on ease across five categories.

Read More →
IndustryJuly 23, 2025

5 Industry Legends Join F&I Hall of Fame

The second annual induction recognized luminaries who helped advance F&I training, production, compliance, agency-building and product development.

Read More →
Industryby Hannah MitchellJuly 21, 2025

Kia Honored for Auto Designs

Five awards recognize concept vehicles, including ‘transformer’-type model.

Read More →
Ad Loading...
Awardsby StaffJune 20, 2025

Winners of 2025 Dealers’ Choice Awards Announced

Now in its 21st year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 32-category online survey.

Read More →
Industryby StaffMay 16, 2025

2025 Dealers' Choice Awards Voting Closed

The 2025 online survey will remain open until 11:59 PM on Monday, May 19.

Read More →
Awardsby StaffApril 16, 2025

Model Awards Bestowed

Kelley Blue Book, AAA announce annual honors to guide consumers in their shopping.

Read More →
Ad Loading...
AwardsMarch 19, 2025

Hall of Heart

2025 F&I Hall of Fame inductees focus on the segment’s service to customers – and others.

Read More →