auto dealer in black and red logo
MenuMENU
SearchSEARCH

Light-Emitting Auto Bodies Could Be on Tap

Toyota-affiliated product maker has designed light-based design for logos, other exterior patterns.

August 22, 2025
Light-Emitting Auto Bodies Could Be on Tap

Product maker's innovation employs metallic paint formula and membrane thickness changes that it says don’t degrade body panel appearance. 

Credit:

Toyoda Gosei

1 min to read


The automotive component maker Toyota Motor has a large stake in has created technology that uses light in vehicle body design.

Toyoda Gosei developed the millimeter wave light-transmission innovation, which allows light to shine through painted plastic body material from underneath, displaying patterns or sign text. 

A concept image it released on its website shows the company’s TG logo lighted on a bumper, along with a lighted design of vertical bars of alternating lengths.

The company said past attempts at such lighting design involved punching holes in the vehicle body, diminishing its appearance when the lights were turned off. Its new innovation instead employs metallic paint formula and membrane thickness changes that it says don’t degrade body panel appearance. 

Toyota Motor is the biggest automaker in the world and holds a nearly 50% stake in Toyoda Gosei. 

“These embellishing technologies will contribute to attractive vehicle design,” the company said of the innovation. It didn’t indicate when the feature might be used in production vehicles.

LEARN MORE: Kia Honored for Auto Designs

 

 

 

 

More Industry

Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →
Auto Dealer Today, Dealer Debrief 07/10/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 10, 2026

Dealer Debrief: New-Vehicle Sales Update

In this week's debrief, host Lauren Lawrence discusses the state of new-vehicle sales.

Read More →
Ad Loading...
Handful of colorful crayons.
Industryby Hannah MitchellJuly 10, 2026

Color Your Ride

The first vehicles by startup automaker Slate will come with the option of a medley of wraps in five colors familiar from your childhood.

Read More →
silver SUV, gray floor, yellow wall
Industryby Lauren LawrenceJuly 10, 2026

China Leads Global EV Sales

Globally, electric-vehicle sales are continuing their upward trajectory, buoyed by Chinese exports, as the North American region continues to lag behind.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Ad Loading...
white electric car charging at an outside port
Industryby Lauren LawrenceJuly 2, 2026

Optimized Charging Could Reduce Costs

According to an Alliance for Automotive Innovation analysis, optimized EV charging could cut costs for drivers and improve grid infrastructure - potential adoption incentives.

Read More →
Closeup photo of a new white car on a road from the driver's side
Industryby Hannah MitchellJune 26, 2026

June Automotive Boon?

A forecast for this month’s new-vehicle sales tells a familiar 2026 story: Year-over-year comparisons must be made in light of last year’s aberrations.

Read More →
Seatbelt clip on infographic.
Industryby Lauren LawrenceJune 26, 2026

Safety Improvements Save Lives

Over the past 30 years, automakers have made many safety tweaks to their vehicles. An insurance industry testing group says that's largely thanks to its crash-worthiness program and that prevented fatalities are the clear result.

Read More →
Ad Loading...
Photo of three Chrysler Pacifica minivans, one each red, white and blue
Industryby Hannah MitchellJune 19, 2026

Indiana Dealership Changes Hands

The Chicago-area CDJR store has been in business for nearly 70 years and is now part of a fast-growing automotive group spread across six states.

Read More →