Light-Emitting Auto Bodies Could Be on Tap
Toyota-affiliated product maker has designed light-based design for logos, other exterior patterns.

Product maker's innovation employs metallic paint formula and membrane thickness changes that it says don’t degrade body panel appearance.
Toyoda Gosei
The automotive component maker Toyota Motor has a large stake in has created technology that uses light in vehicle body design.
Toyoda Gosei developed the millimeter wave light-transmission innovation, which allows light to shine through painted plastic body material from underneath, displaying patterns or sign text.
A concept image it released on its website shows the company’s TG logo lighted on a bumper, along with a lighted design of vertical bars of alternating lengths.
The company said past attempts at such lighting design involved punching holes in the vehicle body, diminishing its appearance when the lights were turned off. Its new innovation instead employs metallic paint formula and membrane thickness changes that it says don’t degrade body panel appearance.
Toyota Motor is the biggest automaker in the world and holds a nearly 50% stake in Toyoda Gosei.
“These embellishing technologies will contribute to attractive vehicle design,” the company said of the innovation. It didn’t indicate when the feature might be used in production vehicles.
LEARN MORE: Kia Honored for Auto Designs
More Industry

Automaker Advances Safety for All
A new report by Volvo Cars Safety Centre analyzed the impact of 50 years' worth of research in automotive safety development
Read More →
Kentucky Store Leaves Family
An auto group stretched across three states picked up the Lexington-area Ford fixture as its second store for the brand in the state.
Read More →
U.S. Auto Brands Falling Behind
Asian auto brands are outpacing U.S. brands in stateside new-vehicle sales. Learn more in this week's Dealer Debrief with Lauren!
Read More →
U.S. EV Market Update | Dealer Debrief
The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!
Read More →
Auto Finance Numbers Set Records
Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.
Read More →
Auto Dealerships Can’t Afford to Ignore the 50+ Consumer
Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.
Read More →
Savings Seekers Boost U.S. Automakers’ Rivals
As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.
Read More →
The Slow Electric Ascent
Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.
Read More →
Safer Rides & Cyberattacks
Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!
Read More →
Affordability Angst | Dealer Debrief
August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!
Read More →