auto dealer in black and red logo
MenuMENU
SearchSEARCH

A Measured Approach

Shifting to neutral on power train strategy makes more sense as we look to automotive retail’s future.

July 23, 2025
A Measured Approach

Manufacturers had already pivoted to a more realistic vision of power train by choice. 

Credit:

Pexels/Negative Space

2 min to read


In the past couple of years, electric vehicles became a political issue as both the auto industry and consumers felt pressure to accelerate adoption. I got the impetus behind the push: the need to slow pollution, which is never a bad idea, in my mind. 

The U.S. also saw the need to compete with the rapidly rising Chinese auto industry, which has pulled ahead on EV development, production and sales. China-based automaker BYD passed U.S. EV market leader Tesla in global sales last year.

Ad Loading...

One by one, U.S. automakers made plans for all-EV lineups by next decade, and California banned the sale of new gas-powered vehicles in 2035, a move followed by 11 other states. But consumer demand failed to rise with the expectations. ISeeCars.com declared in July that EVs have peaked in the U.S. after starting to flatten late last year. 

Manufacturers had already pivoted to a more realistic vision of power train by choice – offer all of the types and let the consumer pick from among them, a very democratic, capitalistic concept.

The Trump administration has taken a car crusher to various EV incentives, from federal tax breaks, which will now expire in October, to pulling previously approved federal funding to states for EV charger development. In June a federal judge ordered the administration to reverse the latter in 14 states that sued over the freeze. Congress, meanwhile, killed California’s zero-emissions vehicle mandate.

While I think it makes sense to incentivize clean energy in whatever form, recalibrating the approach to EV development seems like a wise correction. 

I was talking with a friend recently about wishing I’d bought a hybrid years ago. I didn’t want to be a guinea pig but feel now that I waited too long. We both agreed that we’re uncomfortable with the idea of a purely electric model for charge-range anxiety reasons. In addition to higher prices for new EVs, insufficient public chargers in less-developed areas is a top impediment to adoption.

Ad Loading...

Now that the American foot has eased up on the EV accelerator, it seems there should be time to get all of the infrastructure in place for those who want to make the switch. Others can opt for hybrids or different clean technologies, like biodiesel and hydrogen if those models end up making practical sense. 

Hopefully as group, we’ll clear the air while also retaining consumer discretion.

 

 

Subscribe to Our Newsletter

More Industry

orange background behind a line of people with a crashed car in the middle
Industry•by Lauren Lawrence•October 16, 2026

Automaker Advances Safety for All

A new report by Volvo Cars Safety Centre analyzed the impact of 50 years' worth of research in automotive safety development

Read More →
The outside of a Jack Kain car dealership
Industry•by Hannah Mitchell•October 9, 2026

Kentucky Store Leaves Family

An auto group stretched across three states picked up the Lexington-area Ford fixture as its second store for the brand in the state.

Read More →
Auto Dealer Today, Dealer Debrief, 10/09/2026, with Lauren Lawrence
Industry•by Lauren Lawrence•October 9, 2026

U.S. Auto Brands Falling Behind

Asian auto brands are outpacing U.S. brands in stateside new-vehicle sales. Learn more in this week's Dealer Debrief with Lauren!

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 10/02/2026, with Lauren Lawrence
Industry•by Lauren Lawrence•October 2, 2026

U.S. EV Market Update | Dealer Debrief

The U.S. electric vehicle market is slowly recovering from the loss of the federal EV tax credit last fall. Learn more in this week's Dealer Debrief!

Read More →
Q3 Financing Climbs, red arrow pointing down, percentage symbol, green arrow pointing up, Auto Dealer Today
Industry•by Lauren Lawrence•October 2, 2026

Auto Finance Numbers Set Records

Third-quarter data show how consumers are adapting to ongoing affordability challenges facing the new- and-used-vehicle markets.

Read More →
Cake with '50' candles on top
Industry•October 1, 2026

Auto Dealerships Can’t Afford to Ignore the 50+ Consumer

Younger generations may be all the buzz today when it comes to product marketing targets, but their older cohorts command a sizable share of purchasing power.

Read More →
Ad Loading...
Gray Toyota SUV parked outside of glass paned building
Industry•by Hannah Mitchell•September 25, 2026

Savings Seekers Boost U.S. Automakers’ Rivals

As consumers here look for ways to curb inflation’s affect on their budgets, brands offering plenty of alternative powertrains are closing in on home-grown OEMs.

Read More →
Various graphs and sheets of infographics laid out with handwritten post it notes.
Industry•by Lauren Lawrence•September 25, 2026

The Slow Electric Ascent

Second-quarter data show that the electric-vehicle market in the U.S. is inching up, the majority of states seeing a month-over-month increase.

Read More →
Auto Dealer Today, Dealer Debrief, 09/23/2026, with Lauren Lawrence
Industry•by Lauren Lawrence•September 23, 2026

Safer Rides & Cyberattacks

Vehicle crash testing is getting a virtual boost, but auto dealerships are facing increased cyberattacks. Learn more in this week's Dealer Debrief!

Read More →
Ad Loading...
Dealer Debrief, Auto Dealer Today, with Lauren Lawrence, 09/18/2026
Industry•by Lauren Lawrence•September 18, 2026

Affordability Angst | Dealer Debrief

August saw little relief for car buyers, whether they were shopping new or used. Take a look at the month's breakdown in this week's Dealer Debrief!

Read More →