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Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
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Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.
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Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
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You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.
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Special finance guru expects 2014 to be a banner year for dealers who serve the subprime auto finance market.
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The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.
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Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.
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Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.
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Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.
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NADA 2014 brought the battles and brinksmanship over big data into sharp focus.
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