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Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
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You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.
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Special finance guru expects 2014 to be a banner year for dealers who serve the subprime auto finance market.
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The CFPB remains determined to put the squeeze on dealers, and there’s no sign of the agency going away. F&I trainer says it’s time to put your house in order before rate markup meets its maker.
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Data sharing is turning out to be a double-edged sword. Dealers can market to a more targeted audience, but they have to go to great lengths to secure their customers’ personal information.
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Experts at this year’s NADA convention offered the inside scoop on the hottest dealer marketing channels for 2014.
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Utilize your DMS’s built-in reporting capabilities to efficiently manage inventory, sales, service and parts.
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NADA 2014 brought the battles and brinksmanship over big data into sharp focus.
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Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.
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Your customers are not to blame for your lack of back-end profit on subprime deals. It’s time to stop overselling your inventory and start producing.
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