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Create an effective online marketing campaign by targeting potential customers at different stages of the car-buying process.
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The CFPB is employing a broad definition of the word ‘discrimination’ to put the squeeze on dealers, and the NADA has responded. Learn why one compliance expert believes both groups may have gone too far.
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Consumer demand will force DMS technology to accommodate a fully online sales process.
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Ali Ahmed and the sales team at Simpson Buick GMC have shortened the sales process and improved CSI by switching to a no-haggle pricing system. Having weighed the pros and cons, he believes fixed prices could soon become the preferred model for dealers nationwide.
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Before he joined Cumberland, Md.-based Timbrook Auto Outlet, Brian Read worked as a pontoon boat driver. The experience, he says, continues to shape the way he interacts with his customers.
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Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.
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The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.
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Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?
Read More →Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
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