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Digitalby Maxwell D. SkynardAugust 25, 2006

When No Means Know Using Online Tools to Overcome Objections

Maxwell Skynard - In fact, some vendors can even automate these multi-media presentations as part of your regular follow-up routine...

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Dealer Opsby Ali AmirrezvaniAugust 25, 2006

Generate More Leads With Interactive Online Advertising

Ali Amirrezvani - proven and effective e-marketing techniques combined with an interactive Web site to produce outstanding results...

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Digitalby Maxwell D. SkynardAugust 25, 2006

Prove It Or Lose It!

Maxwell Skynard - You and I know that a successful Internet/BDC manager is a linchpin holding many (seemingly unrelated) processes together...

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Dealer Opsby Ali AmirrezvaniAugust 25, 2006

Is Your Web Site Provider A Search Engine Optimization Expert

Ali Amirrezvani - Should one go with a provider that out sources this important process or with one that has built their platform...

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Digitalby Maxwell D. SkynardAugust 25, 2006

PMS: Positive Mental State

Maxwell Skynard - Your emotions follow your thoughts so if you want to keep a positive mental attitude keep your thoughts in the right place...

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Dealer Opsby John CarrollAugust 25, 2006

What Gets Measured Gets Done

John Carroll - “It’s not just about generating leads; it’s generating leads that turn into sales!”

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Dealer Opsby Greg GoebelAugust 25, 2006

The First Essential Element: Commitment The Foundation Of The Special Finance Department

Greg Goebel - It is also something that is identified as a component for success in virtually every other department in the dealership...

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Dealer Opsby Greg GoebelAugust 25, 2006

The Second Essential Element: The Importance Of Inventory

Greg Goebel - I will address the fact that people often bristle when I state that I believe that inventory is more important than personnel...

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Dealer Opsby Greg GoebelAugust 25, 2006

The Third Essential Element: Special Finance Department Personnel You Can't Do It Without Good People

Greg Goebel - First, let’s look at sourcing new Special Finance sales people. Where do we look for them?...

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Dealer Opsby Greg GoebelAugust 25, 2006

The Fifth Essential Element: Structuring the Deal

Greg Goebel - ...step in the Special Finance sales process is to be able to identify the SF customer at the onset of the sale...

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