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Video is a great way to reach customers to communicate how they want to receive their vehicles.
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By all reports, billions of records have been exposed by reported data breaches. If the unthinkable occurs, having a well thought out data breach response plan will help you manage the challenges you will face.
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As our economy reopens, there’s never been a better time to embrace the technology that can give customers the experience they have become dependent on — and fond of — to take business to a new level.
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Closing deals is both a state of mind and a consequence of well thought out actions. The power lies in the salesperson that focuses their laser vision onto the next person entering the dealership.
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Although there are many reasons to retain an owner’s representation firm, creating a facility that is aligned with your business vision will provide a newfound motivation for your team and will enhance your customer’s experience.
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By utilizing social listening, you create the opportunity to improve the value of the customer experience in every area of the dealership.
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Dealers were one of the earliest segments of business to embrace a message of contactless business operations. This approach created a winning formula that helped dealers achieve a lower cost per customer acquisition level, which is the best business strategy to help them get through 2020.
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In today’s climate, you cannot afford to write off conquest marketing as an inefficient investment. If you ask the right questions, you’ll be able to get a clear picture of where your ad dollars are going.
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On June 29, the United States Supreme Court ruled that the structure of the Consumer Financial Protection Bureau was unconstitutional. A compliance expert shares why this matters, and why it matters to dealers in particular.
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The FTC recently issued a report that summarizes its enforcement actions, roundtable findings, consumer workshops, and in-person interviews with 38 Washington D.C. metro-area consumers focused on deceptive advertising practices, spot-delivery, and voluntary protection products.
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