An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.
Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it.
Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.
The dynamics of the auto retail industry have dramatically shifted over the past few weeks. The good news here, is that while the backdrop has changed, many dealers still have the capability to work deals remotely.
What should hiring managers look for when they interview female candidates and how can they best support these superstars as they come on board?
When Tony Wanderon of National Auto Care decided to launch a relief fund for F&I professionals, it was a personal thank you to all that F&I professionals have done to take care of providers in the past.
GMs need to keep employees excited, not just present.
Digital retailing is a powerful lead channel to reach more shoppers and sell more cars – if you do it right. Remember that a successful strategy includes the right tools, promotions, processes, and support.
Small businesses like dealerships are feeling the serious effects already with significantly reduced foot traffic and declining sales. It is more important than ever to connect to customers through these challenges and help them understand that you are open for business and implementing new tools and practices to reach customers.
Ziegler cites his ability to change and evolve as the catalyst for who he is today. That is also your ability – to change direction, adapt, and create a new dealership model.
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