Articles

Compliance•by Paul Gipson•October 27, 2020

Compliance Considerations When Texting Automotive Customers

The TCPA has been around for more than 25 years but remains one of the most litigated consumer protection statutes. By having proper compliance in place, your dealership can enjoy the benefits of contacting consumers with peace of mind.

Dealer Ops•by Bob Child•October 26, 2020

Credit Unions Helping Dealers Weather COVID-19

Credit unions, and dealerships alike, felt the pandemic's brunt. By working together, mutual customers are more advantaged than ever because of a shared goal to service them better.

Compliance•by Ilanit Fischler•October 21, 2020

Let’s Talk Politics: A 5-Step Survival Guide For Dealerships During The 2020 Election Season

The presidential election cycle will create unique concerns for dealerships dealing with employees who wish to discuss politics at work, especially given our country’s politically and socially charged environment.

Compliance•by Brian Epro•October 20, 2020

Data Privacy in Automotive: How the CCPA Will Impact the Industry

As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.

Dealer Ops•by Brent Tally•October 19, 2020

Make Your Dealership a ‘Destination Dealership’

Understanding the importance of the in-store experience and how to make the customer feel as if they are part of a larger community or story will help your brand establish itself in the customer’s hearts and minds.

Compliance•by Robert J. Wilson, Esquire•October 14, 2020

Who’s Zoomin’ Who?

Whether businesses interact in person or virtually, they must do so in a safe and secure manner to retain customer trust and comply with applicable law.

Digital•by Steven Apicella•October 14, 2020

What’s Your Currency in the New Reality?

Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?

Dealer Ops•by Byron McDuffee•October 14, 2020

The Latest Target-Marketing Resources Can Improve the Effectiveness of Your Holiday Incentives

With proper strategies in place, dealers can better leverage today’s advanced target-marketing resources to make the most of their holiday shopping incentives and offers this end-of-year season.

Dealer Ops•by Kait Gavin•October 14, 2020

The Great Acceleration and What It Means for the Future of Registration and Title

Creating an environment for contactless transactions expedites the current game of catch-up the industry faces and brings a new level of ease and simplicity to registration and title processing – for today and the future.

Training•by Lloyd Trushel•October 13, 2020

Sell the Experience

The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.

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