Jim Ziegler is president and CEO of Ziegler SuperSystems and is widely regarded as a leading industry forecaster. With nearly a 40-year career in automotive retail, he has worked directly with major manufacturers and has served as a manager, trainer or consultant for more than 15,000 dealerships in 49 states. Ziegler's speaking engagements have spanned conventions ranging from state dealer association meetings to international venues. Additionally, he has been quoted by media outlets including BBC, CNN, Reuters and more.
Ziegler sounds the alarm over factory co-op programs that overpromise and underdeliver, limit dealer choice and vendor competition, and create the risk of a massive theft of valuable — and supposedly private — customer data.