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Alexandra Barlow

Freelance Writer

Articlesby Alexandra BarlowOctober 24, 2011

Gibson Truck World Injects Personality into Its Advertising

Gibson Truck World, a 14-acre dealership in Sanford, Fla., sells about 150 vehicles per month. The dealership relies on social media, radio, television, magazines, the Internet, billboards and good old word-of-mouth to advertise the dealership.

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Articlesby Alexandra BarlowSeptember 16, 2011

Driversselect Adapts Boldly to Become a Driving Force in the Dallas Market

Imagine a customer coming in completely ready to purchase and driving off the lot in a new vehicle just an hour later—with no hassle or negotiation. This is the reality every day at driversselect. Writer Alexandra Barlow looks at the dealership's successful business model overhaul.

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Articlesby Alexandra BarlowSeptember 2, 2011

Dealing with DMS Redundancy

One major area of concern for dealers is what happens if their DMS goes down. DMS redundancy was one issue Blake Ledet, IT manager, addressed for the Team Automotive Group.

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Articlesby Alexandra BarlowSeptember 2, 2011

Team Automotive Group Experiences Big Savings in IT

At Team Honda Automotive in Baton Rouge, La., the IT department has generated significant savings for the dealerships through smart computer purchasing, auditing phone bills, and getting creative with printing.

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Articlesby Alexandra BarlowAugust 1, 2011

The Secret Behind an Award-Winning Internet Department at Hines Park Lincoln

Hines Park Lincoln implemented a business development center in 2004 to better manage Internet leads. The success of that department helped the dealership achieve the title “Lincoln Internet Dealer of the Year” in 2009 and 2010 from FordDirect.

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