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Brad Nierenberg

President

Articles•by Brad Nierenberg•December 3, 2012

Influencing the Shopper

Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.

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Articles•by Brad Nierenberg•October 12, 2012

Think Future Customer Service Now

While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.

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Articles•by Brad Nierenberg•July 30, 2012

Experiential Marketing Builds Relationships from Pre-sale to Post-sale

Author Brad Nierenberg discusses what experiential marketing is and what it can do for your dealership.

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