Brett Boatwright

President, CEO

Articles•by Brett Boatwright•March 10, 2010

Who's Selling Who?

Brett Boatright - You know the sales rep who says, "When I’m a manager, I will never be like this jerk I work for." Although, the minute they get promoted, they become the same jerk. Why does this happen? The simple answer is: It's all they know!

Articles•by Brett Boatwright•January 1, 2009

Why Your Advertising Isn't Working

Brett Boatwright - With today’s troubled economy negatively impacting almost every dealership across the country and the ink on monthly financial statements turning from black to blood-red, why do most owners and upper management teams advertise the same way they did five, 10 and even 25 years ago?