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Brian Barfield

Founder

Articlesby Brian BarfieldOctober 8, 2012

Creating the Simple-minded Customer

Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.

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Articlesby Brian BarfieldSeptember 7, 2012

Check Mate: Selling an Analytical Customer

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

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Articlesby Brian BarfieldAugust 3, 2012

Swimming with the Sharks: Selling a Demanding Customer

Brian Barfield, founder of Modern Day Selling, offers some advice on how to deal with and sell a demanding customer.

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Articlesby Brian BarfieldJuly 9, 2012

Selling a Guarded Customer

Author Brian Barfield delves further into the four basic customer types with some tips for selling the guarded customer.

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Articlesby Brian BarfieldJune 4, 2012

The Four Basic Customer Types

Brian Barfield, founder of Modern Day Selling, looks at four types of customers and offers tips on how to be successful with each.

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