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Dan Henderson

Special Finance Director

Articlesby Dan HendersonOctober 1, 2008

Internet Leads Offer Lowest Ad Cost Per Sale

Rumors abound about what our illustrious vice president was really doing when he “oops” shot Harry Whittington, the high profile lawyer, while hunting. Well, I’m certain of the fact it was an accident, but the point was he wasn’t looking at what he was shooting at

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Articlesby Dan HendersonDecember 22, 2006

There Are No Excuses

Dan Henderson - I’ve often taken the lock down approach to marketing a special finance department.

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Articlesby Dan HendersonSeptember 1, 2006

Who Buys Under A 475 Score?

Dan henderson - One of the questions asked by many in Special Finance that even I ask is “Who is buying that paper under a 475 score without a big discount?” The answer ...

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Articlesby Dan HendersonSeptember 1, 2006

To Train Or Not To... Is That Really A Question?

Dan Henderson - ... We stare at the low closing ratios, the low demos, low write up percentages and then try to decide whether or not our staff needs more training or if they need to be fired ...

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Articlesby Dan HendersonAugust 30, 2006

Building Your Lender Base

Dan henderson - Let’s talk about the lenders who are not score driven but credit driven for a second.

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Articlesby Dan HendersonAugust 30, 2006

Guarding Your Reputation - Just Do It!

Dan Henderson - There is never any one deal worth your career or your reputation. I don’t care how big the gross profit or whose friend the customer is. Ruin your reputation, and soon the only question you will have to ask is ...

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Articlesby Dan HendersonAugust 30, 2006

Your Best Friend - Your Service Department

Dan Henderson - Have you ever stopped to consider how many car deals are waiting for your special finance department on the service drive

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Articlesby Dan HendersonAugust 22, 2006

Advertising & Marketing: Is It Rocket Science?

Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.

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