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Daymond Decker

Contributing Author

Articlesby Daymond DeckerFebruary 20, 2009

Five Ways to Better Manage Marketing Costs

Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...

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Articlesby Daymond DeckerJanuary 6, 2009

Bring Online Advertising Into Focus with Proper Marketing Support

Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...

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Articlesby Daymond DeckerNovember 21, 2008

Maryland Dealer Improves Leads and CRM with New Web Site

Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...

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Articlesby Daymond DeckerOctober 11, 2008

Tasca Auto Group Writes the Book on e-Satisfaction

Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...

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Articlesby Daymond DeckerSeptember 18, 2008

Drive Business, Drive Profits with Digital Advertising

Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...

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Articlesby Daymond DeckerAugust 27, 2008

Downeast Toyota’s Interactive Web Site and Rapid Response Time Reels in Customers

Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...

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Articlesby Daymond DeckerJuly 29, 2008

Keeping Up With the Times Online: The Evolution of BillWalsh.com

Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...

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Articlesby Daymond DeckerJuly 1, 2008

Old-Fashioned Values in the New Age: Hi Desert Kia Experiences Online Success

Daymond Decker - How does a car dealership that has only been in business for six years become the No. 1 Kia dealership in California? It holds honesty and faith to a high degree and institutes excellent customer service...

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Articlesby Daymond DeckerJune 2, 2008

The Three Percent Difference: Frank Kent Motors Uses eCRM to Increase Closing Ratios

Daymond Decker - Their next line of attack is to tie together technology and one-on-one communication. “Whenever Frank Kent has a special,” said Groters, “we notify our customers immediately.”

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Articlesby Daymond DeckerMarch 21, 2008

The Skyland eCRM Experience: No Strategy Is Complete Without The Right Tools and Marketing

Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...

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