Don Reed
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Don Reed - Let’s get serious about service and analyze what the real consequences are of this action. First, do you really believe your service manager will be able to spend the time needed to properly service 18 customers a day?...
Read More →Don Reed - Common sense tells us that increasing your profit margins is the easiest of the three ways listed above. This is the result of nothing more than an attitude on the part of the dealer and his management team to follow NADA guides...
Read More →Don Reed - Once you have your service advisors working with 12 to 15 customers a day, you must then measure your shop productivity, which needs to be around 120 percent...
Read More →Don Reed - For all three positions, is your Service Absorption rising year after year? If any of your answers were “NO” then you must ask yourself why?...
Read More →Don Reed - Can your service department increase its customer pay labor and parts sales by 40 percent? YES! Can your service department increase its customer pay labor and parts gross profit by 40 percent?...
Read More →Don Reed - If the number of active customers in your database is going up each month, congratulations; you are doing a lot of things right toward building strong owner retention...
Read More →Don Reed - Let’s take a look at your most recent financial statement. Determine your average new and used vehicle unit sales per month...
Read More →Don Reed - I supplied three rules to follow that would provide the basis for generating additional retail gross profit in your service and parts departments...
Read More →Don Reed - So, whether the vehicle was a trade-in at your store, purchased at the auction or bought off the street or from a wholesaler, it belonged to a customer...
Read More →Don Reed - This means that you would have to add one hour per Customer Pay repair order (your sales would have to increase 67 percent)...
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