Don Reed
CEO
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Don Reed - The opportunities for retail gross profit improvement exist in every dealership. Let’s call these opportunities the RULES...
Read More →Don Reed - ...BHAG, short for Big Hairy Audacious Goal. This BHAG then creates the vision for the company and its managers and employees...
Read More →Don Reed - Let’s take a look at the aftermarket competition to better understand what dealerships are up against...
Read More →Don Reed - Underachievers exist due to one of two reasons: 1.) They don’t know how to become “top performers”, or 2.) They don’t want to!...
Read More →Don Reed - How many days do your customers have to wait to bring in their vehicle for service? ... So your answer has to be one day...
Read More →Don Reed - "Do my service advisors dress the same as my salespeople?" If the answer is no, then ask yourself why not?...
Read More →Don Reed - Let’s take a front end approach to making your Dealership recession proof through maximizing your profits in the back end...
Read More →Don Reed - Eighty-one percent of all your service customer pay labor is coming from the phones...
Read More →Don Reed - For maximum retention, ... insure that they are properly trained to proficiently handle the responsibilities of the job...
Read More →Don Reed - If you answered “No,” then ask yourself “Why not?” Chances are you don’t have an expense problem; more likely, you have a sales problem...
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