Greg Goebel
President/Trainer
ADT Magazine
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The toughest deals to put together are those for special finance customers in Credit Tiers 3 and 4. Special Finance Expert Greg Goebel discusses the importance of having the right inventory to make those deals work.
Read More →Special finance expert Greg Goebel discusses the three best things he came away with from the 2011 Special Finance Conference—Auto Auction Insider, Bidzpin and VegasFlyTrap.
Read More →Special Finance Expert Greg Goebel explains how taking the wrong approach to special finance leads can mean lost sales opportunities for a dealership.
Read More →Special Finance Expert Greg Goebel explains how the concept of water through a hose can be an apt metaphor for a dealership’s SF business. He also details one dealer’s dilemma and explains how to fix it.
Read More →Special finance expert Greg Goebel discusses the good news and not-so-good news about the finance industry he learned at the NAF Associations 2011 conference.
Read More →Special finance expert Greg Goebel explains why two dealers who contacted him were missing SF opportunities and how they can improve their SF operations. He also introduces the Special Finance Profit Analyzer, which dealers can use to see exactly how they stack up next to benchmark SF dealers.
Read More →Special Finance Expert Greg Goebel details how and why he changed his opinion of how some dealers are using squeeze pages to generate more leads and sales.
Read More →As the special finance market continues its upswing, dealers are making many of the same mistakes over and over. Special Finance Expert Greg Goebel discusses the most commonly repeated mistakes in the most critical areas of special finance.
Read More →Special Finance Expert Greg Goebel chronicles how one dealer group increased its subprime business by focusing on the right inventory for special finance and proper deal structure.
Read More →Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
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