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Greg Goebel

President/Trainer

Articles•by Greg Goebel•January 1, 2013

Special Finance Bootcamp

Special Finance Bootcamp

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Articles•by Greg Goebel•November 21, 2012

In Search of Silver Bullets

Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.

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Articles•by Greg Goebel•October 17, 2012

Structuring the Win-Win-Win Deal

Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.

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Articles•by Greg Goebel•September 5, 2012

How a Helium Tank Could Help Your Special Finance Department

Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.

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Articles•by Greg Goebel•August 8, 2012

The Sales Process Starts With a Dial Tone

Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.

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Articles•by Greg Goebel•July 11, 2012

Special Finance Companies: Navigating the Changing Seas of Auto Finance

Special Finance Expert Greg Goebel offers dealers some advice on how to better use the finance companies they have on board and suggests a few market segments that might deserve a second look.

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Articles•by Greg Goebel•June 6, 2012

Hiring, Paying and Training Special Finance Personnel

Special finance expert Greg Goebel discusses the importance of finding, training and retaining the right personnel for a successful special finance department.

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Articles•by Greg Goebel•May 2, 2012

Inventory – The Lifeblood of Your Special Finance Department

Special Finance Expert Greg Goebel explains why having the proper inventory is crucial to the success of a special finance department.

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Articles•by Greg Goebel•April 10, 2012

Are You Ready to Make the Commitment?

Success in special finance cannot be achieved without total commitment. Special Finance Expert Greg Goebel discusses three areas that can affect a dealer's level of commitment: capital, conflict and fear.

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