Greg Goebel
President/Trainer
ADT Magazine
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Greg Goebel, president and CEO of Auto Dealer Monthly, discusses how your special finance department can increase their amount of 'good' leads. Through 5 easy steps from tracking your traffic to setting up a budget, Greg outlines the perfect plan to increase your special finance departments' leads immediately.
Read More →Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.
Read More →Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.
Read More →Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
Read More →Special Finance Expert Greg Goebel offers dealers some advice on how to better use the finance companies they have on board and suggests a few market segments that might deserve a second look.
Read More →Special finance expert Greg Goebel discusses the importance of finding, training and retaining the right personnel for a successful special finance department.
Read More →Special Finance Expert Greg Goebel explains why having the proper inventory is crucial to the success of a special finance department.
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Success in special finance cannot be achieved without total commitment. Special Finance Expert Greg Goebel discusses three areas that can affect a dealer's level of commitment: capital, conflict and fear.
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