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Greg Goebel

President/Trainer

Articlesby Greg GoebelJanuary 13, 2008

The Dreaded "R" Word

Greg Goebel - Over the past 24 to 30 months, the new retail sales volume for domestics has been reduced by 20 to 30 percent, and in some markets the reduction is over 50 percent.

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Articlesby Greg GoebelJanuary 1, 2008

Run Your Own Marathon: Eleven Steps To Reaching The Finish Line

Greg Goebel - Every journey begins with a first step. I believe that first step is being Inspired to Set Your Goal. You have to be inspired to achieve something that you have never accomplished.

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Articlesby Greg GoebelDecember 24, 2007

The Glue That Holds It All Together, Special Finance Systems: Part 1

Greg Goebel - I divide “Systems” into four areas that need continual attention, and where loss of focus will quickly cause loss of sales or profits. Those four areas include ...

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Articlesby Greg GoebelDecember 15, 2007

Leveling The Playing Field: What F&I Can Do For The Wise Dealer

Greg Goebel - Dealers that are seeing their net profits disappear, simply cannot afford to have underperforming finance and insurance departments. If a store is selling 60 to 70 units per month, struggling to break even and averaging less than ...

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Articlesby Greg GoebelDecember 12, 2007

Who Teaches Compliance To Our Special Finance Team

Greg Goebel - It can be overwhelming when it comes to trying to comply with the dizzying number of laws and regulations that auto dealers are faced with, which often which can be contradictory.

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Articlesby Greg GoebelDecember 1, 2007

Share the Season: Tis Time To Give Back

Greg Goebel - There are a lot of people out there that dealers don’t touch directly or indirectly. Many people don’t play on the Little League teams or go to the philharmonic.

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Articlesby Greg GoebelNovember 15, 2007

Get Your Share Of The Largest Growth Market Segment

Greg Goebel - While it is reported that the average Beacon score is a 685, banks consider anything below a 720 Beacon or FICO score as non-prime credit. With credit unions the bar is set slightly lower, with 680 being the line at which prime credit begins.

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Articlesby Greg GoebelNovember 13, 2007

Marketing and Advertising Your Special Finance Department: Part Two

Greg Goebel - The most cost effective way to advertise is one of the easiest and most overlooked—references given by your existing SF traffic on their credit applications. Finance companies ask for a minimum of six references on credit applications.

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Articlesby Greg GoebelSeptember 27, 2007

You Can't Score "Wow"

Greg Goebel - One inherent problem is that the numbers can be deceiving because they don’t measure people that don’t buy from you ...

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