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Greg Goebel

President/Trainer

Articlesby Greg GoebelOctober 28, 2008

Ray of Hope

Greg Goebel - As much as I like those phone calls and e-mails, what made me happier was hearing that his business was going great, and that he had three straight excellent months. I was especially happy because ...

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Articlesby Greg GoebelOctober 21, 2008

Special Finance Benchmarks Drop as Finance Companies Tighten Programs

Greg Goebel - 2008 has proven to be a tumultuous year in the special finance industry ... Finance companies as a whole have tightened underwriting guidelines, reduced advances, increased fees and raised interest rates.

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Articlesby Greg GoebelSeptember 24, 2008

Fast Funding Still Expected in Special Finance: Eights Simple Steps Will Keep Cash Flowing Even in More Stringent Times

Greg Goebel - Fast funding must be the culture of the dealership. For some dealers, that means a significant change of policy...

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Articlesby Greg GoebelSeptember 23, 2008

Don’t Be Timid: Lack of Liquidity Paired With Fear and Ego Becomes a Lethal Mix

Greg Goebel - It is a tough, tough market for many auto retailers. I warned of this last October saying the recession was here, and it is. I could care less about a few paltry economic growth indicators.

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Articlesby Greg GoebelJune 18, 2008

Cutting Off Your Nose to Spite Your Face: Don't Let the "Bad Lead" Syndrome Stymie SF Growth

Greg Goebel - The primary goal is to establish good rapport and set an appointment. Without achieving this, a sale will most likely never occur. Please note, I did not say work to get the customer approved before you invite them into the store!...

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Articlesby Greg GoebelMarch 14, 2008

Inventory Prediction Programs: Can They Be Used in the Special Finance Department?

Greg Goebel - The inventory prediction programs are based on many things. Book and auction values are part of the equation. Book values have always just been guides. Sharp used car managers and buyers use ...

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Articlesby Greg GoebelFebruary 26, 2008

Making the Correct Call: Where Prime Ends and Sub Prime Begins

Greg Goebel - The earlier you make the correct call and get the deal to the appropriate manager, the better the chance you have of putting together a deal.

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Articlesby Greg GoebelFebruary 9, 2008

Simple Funding Solutions

Greg Goebel - Fast funding must be the culture of the dealership. For some dealers, that means a significant change of policy. Every dealer must set their own internal standards. I preferred the...

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Articlesby Greg GoebelFebruary 1, 2008

When Can You Accept Over-Spending?

Greg Goebel - So, I will say it. There are times when I believe it is OK to overspend your ad budget.

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Articlesby Greg GoebelFebruary 1, 2008

Shades of Ed Sullivan

Greg Goebel - “We’ve got a really big shhhoooow for you…” Certainly, that same exclamation should be used for the 2008 NADA Convention set to take place in San Francisco in early February.

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