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Greg Wells

Senior Partner

Articles•Cover Story•by Greg Wells•October 7, 2015

Merchants Auto Is Winning

General Manager Adam Secore’s focus on people, process and product has helped Merchants Auto minimize turnover and increase sales by 89% in four years.

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Articles•by Greg Wells•May 20, 2015

Your Constant Value Proposition

Providing exceptional customer service at every touchpoint is the best way to reassure customers they will be treated fairly when they visit your dealership.

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Articles•by Greg Wells•May 5, 2014

Your BDC Profit Center

To convert your BDC from a loss-prevention department to a true profit center, you must think beyond phone and Internet leads and challenge your reps to take on new tasks.

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Articles•by Greg Wells•October 15, 2013

Netting Online Shoppers

Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.

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Articles•by Greg Wells•August 1, 2013

5 Ways To Maximize BDC Leads

Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.

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Articles•by Greg Wells•June 1, 2013

5 Barriers To CRM Success

Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.

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Articles•by Greg Wells•April 8, 2013

Battle of the Inbox

The magazine’s business development expert says to burn those e-mail templates, then lays out 10 steps to making your e-mail stand out.

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Articles•by Greg Wells•February 1, 2013

Selling to Millennials

Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.

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Articles•by Greg Wells•October 19, 2012

Got eBay? It’s Not as Difficult as You Think

Business development expert Greg Wells looks at the reasons some dealers still avoid eBay and how the auction site can be extrememly beneficial when it comes to marketing inventory.

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Articles•by Greg Wells•August 20, 2012

Video Killed the Email Star

Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.

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