Greg Wells
Senior Partner
ADT Magazine
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Since the Internet has changed the car-buying experience, Author Greg Wells explains why and how dealers should alter showroom processes to create better relationships with customers.
Read More →Greg Wells - When customers walk into the showroom, what do we do? We greet them, right? They are greeted by a receptionist, if you have one, or by an available salesperson, but what happens when that customer isn’t greeted promptly?
Read More →Greg Wells - These days it seems everyone is talking about digital marketing, Internet leads, social media and CRM, but are we overlooking the oldest and most useful piece of technology in our business—the telephone?
Read More →Greg Wells - Most Internet sales managers or BDC staff will tell you the frustrating part of their job is customers who won’t connect. What you hear is, “We respond quickly, quote a great price, leave numerous voicemails, send several e-mails and never hear from the customer again.”
Read More →Greg Wells - Every dealer has a few great employees, but few dealers think of their CRM as one of them. I’ve always thought otherwise. There are 10 reasons you should feel the same way
Read More →Greg Wells - It happened one Thanksgiving Day. My mom and her sisters gathered around the dining room table and placed a 1,000-piece jigsaw puzzle. I’d seen them do it every Thanksgiving Day of my life.
Read More →Greg Wells - With a predicted 11.2 million sales in 2010, we will be short six million sales compared to 2007. Six million missing sales equates to 36 to 40 million missed showroom opportunities. It’s not market share you should focus on, but opportunity share.
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