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Hannah Mitchell

Executive Editor

Hannah Mitchell is executive editor of Bobit's Dealer Group, which includes Auto Dealer Today, F&I and Showroom, Agent Entrepreneur, and Providers & Administrators publications. 

A former daily newspaper journalist, she honed her craft covering politics, business, and more for publications that included the Charlotte Observer and the Orange County (Calif.) Business Journal. She holds a master’s degree in journalism from Columbia University, and her first car was a hand-me-down Chevrolet Nova.

Learn more about Mitchell in this video below!

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Articles•by Hannah Mitchell•February 14, 2024

Required Reading for Dealers

Study the lessons from these lawsuits to prevent yourself from ending up in the same scenario.

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Articles•by Hannah Mitchell•February 14, 2024

A Real Purchase

Buying a new car online would, for one, reduce the thrill factor.

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Articles•by Hannah Mitchell•December 21, 2023

Reputation Is Everything

It's paramount for car dealers to attract and retain customers, automotive marketing experts say, and those experts advise specific steps that can help dealerships get that most important job done and done right.

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Articles•by Hannah Mitchell•December 20, 2023

It Pays to Have a Plan

Payment service providers discuss the growing importance of their offerings.

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Articles•by Hannah Mitchell•December 15, 2023

Make Women Safer Behind the Wheel

Lack of crash-test dummies modeled to represent adult females is a regulatory gap that should be filled.

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Articles•by Hannah Mitchell•November 8, 2023

The Right Approach

Consumers will respond to genuine, respectful expertise, even in tight times.

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Articles•by Hannah Mitchell•September 6, 2023

Is Your Car Color Rosy?

Study shows exterior hues matter when it comes to value, dollar value, at least.

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Articles•by Hannah Mitchell•August 1, 2023

How to Handle Cash Buyers

Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.

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Articles•by Hannah Mitchell•July 18, 2023

The Customer Is the Bottom Line

Focusing on the buyer above all apparently does lead to success.

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Articles•by Hannah Mitchell•June 12, 2023

Lessons From the Soviet Streets

Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.

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