J.D. Rucker
Director of New Media
ADT Magazine
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Jim Rucker - Social networks have been used as marketing tools since they started getting really hot a few years ago. Businesses have been using MySpace, Facebook and more recently, Twitter to get their message out to an online audience that is willing to listen. The problem that most businesses, including car dealerships, have with marketing through social networks is ...
Read More →Jim Rucker - How often do you search Google and the other search engines for your dealership name? Weekly? Monthly? Rarely? You should be doing it often. Your potential customers do. It's actually the most important ...
Read More →Jim Rucker - The scope of the automotive industry has changed over the last several months. Web sites are becoming more functional, offering the quality that consumers demand when trying to research vehicles online. They're not all perfect, but for the most part, they offer inventory, credit applications and other ...
Read More →Jim Rucker - Taking the steps necessary to defend your reputation and make it stronger on the search engines could be the difference between you getting a sale and your competitors getting that sale...
Read More →Jim Rucker - Dealerships are starting to realize that they get more bang for their buck through Internet marketing and are cutting into their television and radio budgets and redirecting the funds towards driving Internet leads ...
Read More →Jim Rucker - Gas mileage is a hot topic to automotive consumers. Search engine optimization (SEO) is a hot topic to automotive dealers. With today’s economic conditions, getting the most mileage ...
Read More →Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...
Read More →Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
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